Unlocking Liquidity and Transparency in Private Credit
ArthaNova is developing a digital asset platform that tokenises real-world loans into transparent, tradable, yield-bearing assets. We address structural inefficiencies by creating liquidity, improving transparency, and enabling diversification for institutional lenders and investors.

What We Do
Our Approach
We combine tokenisation, pooled issuance for risk diversification, and secondary market trading. This allows lenders to overcome balance sheet constraints and investors to access diversified, efficiently priced private credit portfolios.

Our Platform
Our platform converts private credit into digital assets, enabling secondary trading and AI-driven transparency in a global marketplace.
Backed by an expert team spanning capital markets, fintech, and technology, we are re-engineering how credit, liquidity, and value flow through the financial system.
The Private Credit Challenge
The global private credit market exceeds $3 trillion AUM, projected to reach over $5 trillion by 2030. Yet it suffers from liquidity constraints, limited distribution, opaque pricing, and lack of secondary trading. ArthaNova provides a transparent, liquid marketplace for tokenised assets.

Arvind Vij
Chairman and Founder. Chairman, CEO and CFO experience ; turnaround specialist across retail and special situation ( UK and EU).PwC, Kingfisher, Asda, LPC
– Chartered Accountant – ICAEW (UK) | MBA – University of Bombay | LBS Corporate Finance

Madeline Ash
Operator across fintech, tech and policy
– MA (Hons) History – University of Edinburgh
– Experience: Starling Bank, TIER Mobility, Cabinet Office, House of Commons

Malay Bansal
Structured credit banker/trader innovator; ex-Merrill, BONY, Freddie Mac
– MBA – Rutgers | MS Economics & BSc Electronics – BITS Pilani | HBS, Berkeley Exec Ed

Leigh Baker
CRO & modeller; architect of Smart Put risk stack
– BSc (Hons) Mathematics & Economics – University of Southampton | PRINCE2 Certified

Rob Gilmore
Senior ABL executive with 25+ years in mid-market lending Extensive experience at Bank of New York, Fortis, Landsbanki, Hampshire Trust Bank and RSM
- BA (Hons) Economics & Social History - University of Leicester

Piero Grieco
Ex-UBS Cross-Asset Head; CFO, special situations & VC
– BA (Hons) PPE – University of Oxford | ACA – ICAEW | IMD Leadership Programme

Biswajit K. Lima
AI/ML technologist; cybersecurity, fraud, platform infrastructure, 20+ years in Capital Market
– EMBA – Brown & IE | MSc Comp Apps – OUAT | BSc CS – BU | Stanford/AWS | INSEAD Business School Exec Ed

Ian Mihajlovic
Operations, retail-turnaround, tech-led execution in regulated markets (Grow Capital, Booz Allen Hamilton, UNIDO) – BA (Hons) Financial Services – London Guildhall University

Matteo Sommaruga
AI governance & enterprise architecture; EU AI Act contributor
– BSc Comp Engineering – Politecnico di Milano | BSc Mathematics – Open University UK
Contact Us
Address
20 Wenlock Road
London
England N1 7GU
Contact
+44 7404 503152

